I'm Media Buyer & Growth Marketer
Yasin Arafat

I run Meta Ads campaigns for Bangladeshi e-commerce brands — driving results through data-driven strategy and continuous optimization. I’m also building my own SaaS product, Barta Pilot, an AI-powered auto-reply solution for F-commerce sellers.

About Me

5+ years of experience in Meta Ads & Digital Marketing

Driving Brand Growth Through Strategy & Data

I’m a Meta Ads Specialist managing Facebook ad campaigns for Bangladeshi e-commerce and home textile brands. My core expertise lies in analyzing Ads Manager data to optimize budgets, refine audience targeting, and build message-focused campaign strategies.

I’m also building my own SaaS product called “Barta Pilot” — a GPT-4o mini-powered Facebook Messenger auto-reply tool that simplifies customer support for Bangladeshi F-commerce sellers.

What Services I'm Providing

I help brands grow through strategic ad management and data-driven marketing.

Meta Ads Management

Running and optimizing Facebook & Instagram ad campaigns for e-commerce brands — from audience targeting to budget allocation and performance tracking.

Google Ads

Description: Managing Search and Shopping campaigns on Google Ads to drive targeted traffic and conversions alongside your Meta strategy.

Conversion Tracking & Analytics

Setting up Meta Pixel, Conversions API (server-side tracking), and GA4 to ensure accurate ad performance data — even with iOS tracking restrictions

How I Work

Every project starts with understanding your goals, followed by a tailored ad strategy, hands-on campaign execution, and continuous optimization backed by real data — so you always know what's working and why.

Work Experience

Years of hands-on experience running data-driven ad campaigns.

Facebook Ads

2019 – Present (5+ Years)

Managed and scaled Facebook ad campaigns for multiple F-commerce and local business clients, with over $100K+ in ad spend managed — from audience research and funnel structuring to budget optimization and conversion tracking.

Facebook Ads

Server-Side Tracking

2025 – Present (1+ Years)

Implemented Conversions API (CAPI) and server-side event tracking to improve data accuracy and campaign performance after iOS privacy change

Server-Side Tracking

Google Ads

2026 – Present

Currently expanding into Google Ads — Search and Performance Max campaigns — to complement Facebook Ads strategy with a multi-platform approach.

Google Ads